Product Designer
From architecture to digital products, I transform fragmented experiences into intuitive systems through research, strategy and interaction design.
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Rota
Discovery • UX Strategy • Interaction Design
Researched traveler behaviors, identified pain points and designed a unified planning experience to simplify decision-making and reduce cognitive load.
Role:
Lead Product Designer
Tools:
Figma, Trello, Maze
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Nerojet
UI Design • Visual Hierarchy • UX Optimization
Redesigned a high-end service booking page to reduce friction, improve information clarity, and reinforce a more premium visual experience throughout the booking journey.
Role:
UI Designer
Tools:
Figma, Google Analytics
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InstanTAble
Rapid Discovery • Desk Research • Prototyping
Investigated booking friction through rapid research and designed a streamlined experience for restaurant discovery and reservations.
Role:
Product Designer
Tools:
Figma
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My background in architecture taught me how to design complex systems around human behavior. Today, as a Product Designer, I apply the same mindset to digital products, turning fragmented experiences into intuitive and efficient user journeys.
I use research, information architecture, and interaction design to uncover user needs, identify friction points, and create solutions that balance business goals with user experience. My work spans discovery, prototyping, usability testing, and design systems, always focused on improving clarity, usability, and decision-making.
I enjoy tackling complex problems, especially in products where information, workflows, and user needs must come together seamlessly. By combining analytical thinking with a user-centered approach, I help teams transform complexity into simple, meaningful experiences.